Life Coaching, Career Coaching, Confidence Coaching & Resilience. Aeona Limited, Edinburgh, Scotland.            Coaching & Training online: Dr Sue Mitchell MAC AMInstLM

Aeona Coaching
Online Coaching and Interactive eCoaching

About Aeona

Testimonials                Sue Mitchell, PhD. MAC. AMInstILM

Our Purpose

Aeona's purpose is to encourage, energise and challenge our clients in a supportive and safe environment to help them gain new perspectives, clearer thinking, better focus and the motivation to make the changes they want. We support individuals and organisations to be the best they can be and achieve the results and success they want, in a way that is meaningful to them.

Our Values

Integrity - We aim always to be honest, open, trustworthy and reliable.

Passion - Enthusiasm, motivation and inspiration are very important to us and we aim to help our clients feel energised and passionate themselves.

Dignity - We feel everyone is entitled to be treated with respect, empathy and equality.

Contribution - We feel it is important to show up, take part, make things happen and give back to the community. Where we can, Aeona aims to make coaching available to those who have a need but not necessarily resources - for example by running some of our group coaching workshops at a nominal cost to cover expenses. Sue Mitchell volunteers her time and expertise as a committee member of the Association for Coaching Edinburgh events team and as a coach and instructor for regional, national and international training events for the British Sub Aqua Club.

What we do

Aeona delivers a range of hiqh quality professional coaching, personal development and training to businesses and individuals either in person throughout the central belt and southern Scotland or coaching by telephone throughout the UK.

We are easily approachable to individuals looking for personal coaching and welcome people from all walks of life. We specialise in supporting managers and executives in all sizes of business, from start-ups to corporates, public sector and voluntary organisations. Our unique combination of professional experience in both science and coaching means that Aeona is ideally placed to provide executive and business coaching in the life-sciences, environmental and technical sectors.

Aeona Limited is registered in Scotland, no. SC275410, Registered address: 5 Primrose Gardens, Carrington, Midlothian, EH23 4LP, Scotland. Aeona is registered with ICO Data Protection.

What's in a name? People often ask where the name Aeona comes from. It is based on the word aeon which is derived from the greek word aion meaning an infinitely long time. Aeona is about helping you make sustainable changes that will last, not just quick fixes that are soon broken again.


Sue Mitchell   PhD. MAC. AMInstLM.

"My value is to help you identify your vision and goals, assess where you are now and how to close the gap to where you want to be. I work with you to make your journey to success faster, more efficient and, most importantly, more effective and long-lasting. I bring a unique wealth of experience from academia, overseas expeditions and sport as well as the business world, to encourage new thinking and raise awareness and responsibility for yourself, your work, your team and your life.

I have followed my dreams on several occasions - leading expeditions to the South Pacific, sailing from Australia to New Zealand and traveling the world in my early 20s, returning to university to study for the PhD I'd always wanted to do, taking the plunge to start my consultancy in 2004 and now to be a professional coach. I'd like to help you to follow your dreams - to challenge you to stretch your horizons, to provoke you to question your assumptions and support you to achieve what you want."

Dr Sue Mitchell is the Director of Aeona, a coaching and leadership development consultancy and recognised ILM Provider for Development Programmes on authentic leadership and coaching skills. She delivers coaching, facilitation, training, seminars and psychometric profiling, for executives, leaders and private clients. She works with clients in person near Edinburgh and in Scotland, and works on online with clients around the world for 1:1 and group coaching and training webinars.

Sue’s specialities include emotional intelligence, mental toughness and NLP. Her coaching approach focuses around purpose, values, awareness, meaning, strengths and passions to inspire confidence, authenticity and personal power. She has a passion for helping people achieve their true potential, stretch their horizons and be the best they can be. She works closely with individuals, teams and organisations to bring a fresh perspective by challenging assumptions, asking the "naïve" and provoking questions; raising self-awareness, self-responsibility and confidence; and supporting personal and team development. Sue led her first team development event in 1989 and continues to enjoy working with and motivating others to achieve their goals.

Sue founded Leaders in Scotland to encourage business owners and other leaders to think about leadership outside of formal training programmes. Sue organises thought leadership conversations in Edinburgh, focusing in 2014 on women and leadership.

Sue volunteers as a Business Mentor for the Scottish Chambers of Commerce and Scottish Enterprise programme and is the treasurer on her local community council.

Sue’s working experiences are diverse. For more than 20 years she has been working as a trainer, evolutionary ecologist, marine biologist, explorer and leader. Sue has been coaching informally since 1988 and professionally since 2006. As a coach she has worked with organisations and businesses of all types and sizes. Her earlier international scientific research career included post-doc fellowships at a Max-Planck Institute in Germany and the University of Edinburgh. She led overseas expeditions of 15 – 20 people, including six months in the South Pacific. She is a National Instructor with the British Sub Aqua Club and contributed to instructor development in UK and overseas.


My key interests in work are around authentic leadership and coaching. In life, I enjoy spending time with my partner, family and friends, dancing, scuba diving, horse riding, walking and reading, amongst other things!


Professional Coaching Qualifications:

  • Diploma Excel "The Corporate and Executive Coaching Programme." Distinction. The Coaching Academy.
  • Certificate in Personal Performance Coaching, The Coaching Academy.
  • NLP Business Practitioner, Society for NLP.
  • Psychometric Profiling license: EQi Emotional intelligence.
  • Psychometric Profiling license: ILM72 Leadership styles.
  • Psychometric Profiling license: MTQ48 Mental Toughness.

Professional Memberships

In order to maintain high professional standards and be "up-to-date", Sue maintains membership of two professional associations, invests regularly in continuing professional development (CPD) and takes part in AC supervision. Coaching is currently an unregulated profession. While not yet a requirement for Coaches, Sue fully subscribes to the position of the major professions (such as law, medicine, surveying, teaching, accountancy, engineering, counseling, therapy and so on) that require professionally-qualified persons to maintain a commitment to life-long learning through CPD activities.

The Coaching Academy, London, is the largest Coach Training School in the UK. Their courses are currently accredited and endorsed by four British external, professional and academic bodies: The Open College Network at their highest level, The Open and Distance Learning Quality Council, Education Development International plc, and The Institute of Leadership and Management.

The Association for Coaching is a leading UK based professional body for coaching and coaches. The AC is an independent non profit organisation with the goal to promote best practice, raise awareness and standards across the coaching industry.


Selection of Other Qualifications and Training:

  • PHD Evolutionary Ecology. University of Hull.
  • BA (Hons) Natural Sciences Tripos, Zoology. Cambridge University.
  • Facilitation skills, Glasgow.
  • Business training including bookkeeping, finance, marketing, and sales, Edinburgh.
  • Innovation, University of Swansea.
  • Introduction to Management, University of Edinburgh.


Contact Aeona today to see how you can benefit from coaching or training with us.

Tel: 0845 6436 084
Mobile: 07738 290384


Evolution: (noun) A gradual development. An exercise carried out in accordance with a procedure or plan.
Evolution through Coaching: Improved performance and desired changes achieved using a strategy to adapt people's attitudes, behaviours and actions.


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